Question 3

What kind of media institution might distribute your media product and why? 

Due to the fact that Envy is a “pioneering film” our group decided that the best company to distribute our film would be Warp Films, this is because it is an independent film company as is our film. Warp  specialize in films that challenge generic conventions for example, in This is England the character Lol is a strong, over powering female character which resembles that of Kat in our thriller opening.

Kat and Lol are very similar characters; they are independent, menacing and can look after themselves without the help of a male lead. This is just one example of how Warp challenges the generic conventions of women in their films. 

Warp are well known for the fact that they produce low budget films because the company focuses more on CGI than special effects and blockbusters. The companies films contain actors that have potential to be brilliant, but are not well known globally. It is a completely independent film company and is not part of any conglomerate. The company is cutting edge and inotive, all qualities that Envy endevour. The audience for Warp films are art house, young demographic 16 -18 year old British, which is perfect for the target audiences of Envy, as they fans of warp will be attracted to our film. 

Warp is definitely an artist - led company; it not only distributes their own films, but also releases the soundtracks used in the films that they have distributed. For example, they released the soundtrack to submarine before the film was released, this could me helpful for the distribution of Envy because by releasing the soundtrack early, audiences will be able to listen to what music is incorporated in Envy, this may make them more inclined to watch the film. 

As Envy is a low budgeted film it would not be shown at blockbuster cinemas such as Vue and Odeon, it would be exhibited at a cinema that specializes in unusual art house films, for example Cinema City. The audiences for films shown at cinema city aim to see low budgeted which is why Envy would be perfect to be exhibited there, purely because it would intrigue cinema citys' normal audiences. 

For example Compliance is only being shown at Cinema city
even though there are three other cinemas in Norwich it could
be shown at. 

Cinema City also show films that have been set in/filmed in Norwich, this is because Cinema city not only aims to thrill the audience with its films but its aim is to educate too. This is where Envy would fit in perfectly as it is filmed in Riverside, Norwich. 

To advertise Envy we would stick with traditional methods:

• Posters on Buses
• Trailers
• Social Networking Sites 

The use of social networking sites is a perfect way to advertise our film because it is cheap and can be looked at globally, appealing to more audiences. A good example of how social networking sites can be used is the power point below, zooming in on key aspects that have been used to advertise 'Once Upon A Time In America' :  

YouTube is another source that the trailer for Envy could be seen by all; the opening of Envy could be released on YouTube as a way to grab the audiences attention and make them want to watch the rest of the film. 

As a film maker Envy could be entered in to BFI shorts 2013, this is a great way for the thriller opening to be seen by all and potentially winning a competition. This is a chance for our work to be showcased and discovered.