How is Anna Karenina packaged to appeal to a range of audiences and build upon past successes?

How is Anna Karenina packaged to appeal to a range of audiences and build upon past successes? 

Anna Karenina is a literary based historical period drama, which appeals to the same audiences that enjoyed Atonement and Pride and Prejudice, all three films were directed by Joe Wright. Joe Wright has included actors such as Keira Knightley and Jude Law, whom appeal to older audiences as Knightley has appeared in many of Joe Wrights other successful films (Love actually, Pride and Prejudice and Atonement). To widen the audience, Wright has included Aaron Taylor-Johnson as a main role in the film, he is well known for low budget films (Angus Thongs and Full Frontal Snogging) and attracts younger audiences, especially with teenage girls as they see him as a teen 'heart throb'.  The presence of Jude Law attracts a wider audience, because people are normally used to him being in action films (Sherlock Holmes), so by introducing him to a more intense drama,  his fan base may want to witness him acting in a different way. Keira Knightley is known around the world, more than the rest  of the cast, this is because of her success with Pirates of The Carribean. So by giving her the main role, Joe Wright has attracted her fan base in other countries, such as America. Knightley has a suited role in films, she suits the regal and rich characters that she portrays, the audience can see that she has a successful working relationship with Joe Wright, as he has cast her as the Rich 'lady of the manor' in most of his films (Atonement, Pride and Prejudice, Anna Karenina). Her fans associate her with historical period dramas. Anna Karenina builds upon past successes, because it tries to appeal to a much more wider audience through the use of actors and location  it focuses more on cinematography than CGI.